Advance in exploration: foreign trade market promotion channel conference held

It has been more than two years since the outbreak of COVID-19 in 2020. The global import and export business has been affected to varying degrees, and our export business has also been affected to a certain extent.

At present, although the global COVID-19 has been controlled to a certain extent, it is still in the controlled and restricted stage. The visits and exhibition exchanges of foreign customers are basically suspended. Therefore, the development focus of new customers in the foreign market has gradually shifted to online promotion (including online live broadcast, online exhibition, B2B platform, online optimization promotion, etc.). The foreign trade team of G.Y.M has also been exploring a foreign trade market development method suitable for mechanical products.

Therefore, after receiving the invitation of the offline communication meeting of Google's domestic partner Foshan company - Yige technology, combined with the early communication, Minister Wang Jian and Chang Linyan of the foreign trade team went to Nanhai on the afternoon of May 13 to participate in the field exchange of offline training.

During the training, I learned how to use Google ads to view and analyze the customer browsing data on the company's official website, traffic analysis, how to query the global popularity of product keywords and the advertising evaluation cost of promotion, and how to maximize the corporate image and product promotion effect by combining the existing video channels and social media.

Through this exchange, we will promote the final choice of optimizing online promotion channels as soon as possible and speed up the development of foreign trade market!

Sales Department correspondent: Huang Minxia